Live streaming e-commerce in China as a whole is covered mainly across platforms Kuaishou, Douyin, and Taobao. From late 2020, the market share, Taobao had approximately 44%-55%, Kuaishou 27%-36%, and Douyin 16%-24%. Per customer transaction value across these three, Taobao averages 120 yuan for each product, Douyin 100 yuan, and Kuaishou 70 yuan. From April […]
AtMall Group
The operations consulting company who effectively tab your brands in Chinese market with technique and technology
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AT SOLUTION
AtSolutions identify-position-architect-operate an integral solution to build your brand through the sophisticated Chinese market.
Count on seasoned profesional02
AT DIGITAL
AtDigital offers not only social media marketing like WeChat marketing, but also in depth digital marketing like knowledge base and SEO SEA.
Full digital landscape03
AtMall
AtMall's technology, value share system, and dropship infrastructure are robust and fully scalable. The unique added value is the transparency of all channels.
Ultimate omni-distribution04
AT LOGISTICS
AtLogistics is a smart logistics system with its automated online and offline operations enabling cross-border business succeed in high efficiency with tech.
Smart & automated logistics05
AT KOL
AtKOL aggregates social media, wemedia and influencers to amplify their voice and project directly from Europe to China. It includes cross-border video marketing.
The real cross-border KOL06
AT ECOMMERCE
AteCommerce includes your stores on platforms, inhouse Chinese ecommerce and mobile commerce like WeChat store/mini-program, as well as omni-distribution system.
Sell solid07
AT O2O
AtO2O is a cross-border online-to-offline-to-online focused solution mainly for trading, offline sales operations, and integral marketing management.
Offline strategy08
AT SCF
AtSCF is the funds we borrow from the power of supply chain finance in order to help smaller brands market, sell and grow together cross-border.
Growth for cross-borderAtMall Group
Disruptive full service with cross-border marketing and selling in China.
AtMall Group disrupt traditional Chinese eCommerce homogeneity with a best interest for brands. AtMall Group includes stake holders in one shared economy system by leveraging data science and new media, in order to bring a best practice throughout the supply chain.
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It's tantalizing
Chinese crazy shopping
“In 2016, the value of online cross- border purchases from China was said over 85 billion USD. By 2020, 292 million Chinese online consumers will purchase goods from abroad, with sales expected to surpass 157 billion USD. "
This significant market growth was further driven by the launch of Alibaba’s Tmall Global in 2014, JD Worldwide in 2015 as well as Kaola Haigou in 2015, paving the way for foreign brands to peddle their wares directly to online shoppers in China.
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It's fancinating
Influencers' power in China
Chinese Key Opinion Leaders (KOL) wield a lot of influence in the country. Mr. Bags helped Givenchy sell 1.2 million RMB worth of bags in 12 minutes although Givenchy has an official WeChat account.
KOLs are celebrities, Wanghong (Web celebrities), bloggers, industry experts, and WeMediaer's. They play very important roles in new media and new advertising in China but how to buy and how to share become more and more strategic demand.
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It's multipurpose
Your own omni-channel hubs
Participating third party platforms seem the must for surviving in China. With the constantly changing rules of cross-border tax, as well as enormous foreign brands pouring in China, eCommerce industry still requires you to have your own hubs.
Your own Chinese (eCommerce) site and WeChat store/mini-program are very good means to be your hub although they require quite some retainer; AtMall's online solution will form a data and content center for you to distribute to omni-channels with lowest cost.
MOST IMPORTANT
CHANNELS
The following channels should be the considered as the initial and integral methods to tab into China.
Baidu
Baidu is the Chinese Google. Established before 2000 and since then it has grown to one of the largest internet companies in the world. Baidu has an 80% market share in online search engine traffic. Receives over 3,3 billion search requests per day.
AtMall.com
AtMall.com is an Europe based cross-border co-marketing and omni-distribution (B2B2C) platform, leveraging data science and new media to enable business success. Currently AtMall has an initial focus from Europe to China. It breaks bottlenecks of cross-border supply chain including branding and sales.
WeChat is the Chinese WhatsApp. Introduced in 2011 and since then has grown to one of the biggest standalone messaging apps in the world. In 2016 it reached over 864 million active users in China and over 70 million abroad. The average user sends an average of 74 messages per day.
Sina Weibo is a microblogging website, like Twitter. It is introduced in 2009. Has a market share of 56% in the microblogging market, with over more than 222 million users and an average of 100 million daily users. About 100 million messages are posted each day on Sina Weibo.
Tmall
Tmall is the Chinese E-Bay, launched in 2010 and is a business-to-consumer (B2C) platform. It is ranked in the top 20 of the most used websites in the world and has a 58,6% markt share in the Chinese online market. Tmall has over 90.000 sellers and over 170 million users.
JD
Jing Dong or JD is next to Tmall, the most popular Chinese online market place. Established in 1998 and their B2C platform went online in 2004. JD has a market share of 22,8% in the Chinese online market. Has over 60.000 sellers and over 65 million users.
Tudou
Youku Tudou (Chinese: 优酷土豆) is the result of the 2012 merger of Chinese internet sites Youku and Tudou, creating one of China's biggest video sites, the Chinese version Youtube. In December 2016 it reported it had 30 million subscribers. With KOL video marketing, Youku Tudou is doubtlessly dominant the position in video marketing industry.
Key Opinion Leader (KOL)
Key Opinion Leaders are social influencers with a great amount of followers on different social media platforms. They are usually experts in the field, some are artists, actors, musicians and some are popular bloggers. They are used for product endorsement and to create bigger brand awareness.
Some of our Insights
种草(Zhong Cao), directly translated as “grass seeding”, is now a super popular word in China, everyone is talking about it daily. For consumers, Zhong Cao, describes the strong purchasing benefits of products recommended by peers or influencers. For marketeers， Zhong Cao, or simply known as seeding, is a tool for influencer marketing, by which, you […]